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Insightful
impact.
Bluerock Healthcare Advisors
What we did
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Website redesign (Wix)
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CMS integration for team member and portfolio pages
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Blog integration
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Multilanguage support
Brief
Blue Rock Healthcare Advisors provides high-level strategic advisory services for the medical device, pharmaceutical, and biotechnology sectors. They needed a modern website that showcased their expertise and allowed for easy content management, such as updating team member profiles and portfolios. Additionally, they required blog functionality and multilanguage support to reach their international clients effectively.
Approach
Our approach focused on redesigning the site to highlight Blue Rock’s industry leadership while providing flexibility for their team to manage content. We implemented a CMS for easy updates, integrated a blog for regular insights, and included a multilingual feature to accommodate their global audience.
What We Built
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A redesigned Wix website that presents Blue Rock’s expertise and projects clearly.
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A CMS for managing team profiles, portfolios, and blog content.
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Multilanguage functionality for seamless communication with international clients.
Disovery & Design
Understanding the Client’s Needs
We started by analyzing Blue Rock’s existing website and understanding their advisory services. The goal was to create a design that reflected their industry expertise while making it easy for users to explore their services, team, and past projects. Additionally, the team required a solution that would allow them to manage the content themselves, especially for their blog and portfolio pages.
Designing the User Interface
The design process focused on creating a clean, professional layout that showcased Blue Rock’s strengths. We used modern typography, corporate colors, and intuitive navigation to ensure the website aligned with their brand’s image. The goal was to convey trust and reliability while ensuring that users could easily navigate the site and find information about the team and services.
Incorporating Multilanguage Support
Given Blue Rock’s international client base, we added a multilanguage feature that allows users to switch between different languages. The design was optimized to ensure seamless transitions between languages without affecting the user experience. This feature ensured that Blue Rock’s message reached a global audience in an accessible way.
Development
CMS Integration
One of the core requirements was to provide Blue Rock with a way to easily manage content. We integrated a CMS within the Wix platform that allows their internal team to update team member profiles, portfolio projects, and blog posts without requiring technical support. This gives them full control over their site’s content and allows for frequent updates.
Blog and Portfolio Features
We built out a blog section to enable Blue Rock to share industry insights and updates regularly. The blog was designed to be user-friendly and easily accessible from the main site. Additionally, we customized the portfolio section, making it easy for the team to add and update projects as needed. The portfolio was structured to showcase Blue Rock’s track record in the healthcare advisory space.
Optimizing for Desktop and Mobile
The website was developed with a focus on desktop and mobile optimization to ensure an optimal viewing experience across both devices. The user experience was designed to be smooth, with clear CTAs and easy navigation. Though not fully responsive across all device types, the website was optimized to provide a seamless experience on the most commonly used platforms.
Conclusion
The redesigned Blue Rock Healthcare Advisors website has strengthened their online presence, providing a professional platform for them to showcase their expertise and engage with clients. With integrated CMS, blog, and multilanguage support, the site offers flexibility and accessibility for both the internal team and a global audience.
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